End-to-end navigation redesign for Canada's second-largest telco, working within Telus's design system alongside developers and a user researcher. Ran A/B testing to validate the new IA before launch, driving a 42% increase in desired page visits.
Restructuring the Telus internet Plans Page so prospective customers could commit to a plan without being pushed, with educational elements woven through the card design. Reworked the journey for each behavioural segment the client supplied, then A/B tested the new structure before launch.
Service design and exhibition layout for a major Canadian gallery, mapping visitor journeys through an AI-themed art installation.
Reworked and extended user flows on IBM's internal Benevity platform, delivered as a preferred vendor through All Purpose Creative and built within their Carbon Design System. Because the work sits inside IBM's internal tooling, most of the visual deliverables stay under NDA.
Owned the full lifecycle for Vancouver's largest B-Corp carsharing coop, from initial site audit through launch. Mapped functional flows across marketing and member touchpoints, working with developers in an agile process.
End-to-end product catalogue for a contemporary Scandinavian furniture studio, including the landing page, built with a structure ready to grow into e-commerce. Worked directly with the developer through fortnightly check-ins to deliver on a quick turnaround.
Designed and built an interface for gallery visitors to scan a QR code and send text + images from their phone to a live receipt printer, bridging digital and physical.
An analogue-to-digital visual synthesizer with a custom 3D-printed controller, built as part of an MA thesis exploring co-creation between hand, hardware, and real-time visuals.
Scraped a million-word net art sentence from the early internet and became its editor, blurring what a banned word list flags and letting the text autoscroll as one continuous stream.
I’ve always wanted to be a designer and have always made things in my free time, though I somehow started out in business management. After a few years working in finance in Vancouver, Canada, I took a night course in UX/UI and made the big switch. My first role was as a UX designer at a VR startup, where great mentors taught me a lot quickly. It also made me want a stronger foundation, so I went on to a Master’s in Digital Media at UBC, majoring in UX design.
From there I joined a B Corp design agency, working across all kinds of briefs and industries, and I loved it, especially the B Corp side of things.
When I moved to Oslo, I stayed on with the same agency while completing a second Master’s in Graphic Design and Illustration at Oslo National Academy of the Arts, a chance to go back to the core concepts of design.
Today, close to ten years in, I work across cross-sector enterprise clients, B2C products, and speculative projects where the intent comes first and AI tools carry the build. Startups, consultancies, and two Masters later, the thing I always did in my free time is now what I do all the time.