End-to-end navigation redesign for Canada's second-largest telco, working within Telus's design system alongside developers and a user researcher. Ran A/B testing to validate the new IA before launch, driving a 42% increase in desired page visits.
Restructuring the Telus internet Plans Page so prospective customers could commit to a plan without being pushed, with educational elements woven through the card design. Reworked the journey for each behavioural segment the client supplied, then A/B tested the new structure before launch.
Service design and exhibition layout for a major Canadian gallery, mapping visitor journeys through an AI-themed art installation.
Designed the consent step for IBM's volunteer badges on their internal Benevity platform, delivered as a preferred vendor through All Purpose Creative and built within their Carbon Design System.
Owned the full lifecycle for Vancouver's largest B Corp car sharing coop, from initial site audit through build and maintenance. Mapped functional flows across marketing and member touchpoints, working with developers in an agile process.
End-to-end product catalogue for a contemporary Scandinavian furniture studio, including the landing page, built with a structure ready to grow into e-commerce. Worked directly with the developer through fortnightly check-ins to deliver on a quick turnaround.
Designed and built an interface for gallery visitors to scan a QR code and send text + images from their phone to a live receipt printer, bridging digital and physical.
An analogue-to-digital visual synthesiser with a custom 3D-printed controller, built as part of an MA thesis exploring co-creation between hand, hardware, and real-time visuals.
Scraped a million-word net art sentence from the early internet and became its editor, blurring what a banned word list flags and letting the text autoscroll as one continuous stream.
I’ve always wanted to be a designer and have always made things in my free time, though I somehow started out in business management. After a few years working in finance in Vancouver, Canada, I took a night course in UX/UI and made the big switch. My first role was as a UX designer at a VR startup, where great mentors taught me a lot quickly. It also made me want a stronger foundation, so I went on to a Master’s in Digital Media at UBC, majoring in UX design.
From there I joined a B Corp design agency, working across all kinds of briefs and industries, and I loved it, especially the B Corp side of things.
When I moved to Oslo, I stayed on with the same agency while completing a second Master’s in Graphic Design and Illustration at Oslo National Academy of the Arts, a chance to go back to the core concepts of design.
Today, close to ten years in, I work across cross-sector enterprise clients, B2C products, and speculative projects where the intent comes first and AI tools carry the build. Startups, consultancies, and two Masters later, the thing I always did in my free time is now what I do all the time.